Orion is the world model behind your vertical AI product. Every pattern, every decision, every customer signal lives in one engine that composes them into outcomes — onboardings, deploys, deliverables, ships. AI at the center. You on the edge, where the action is.
Live from Orion
Real data from a real workspace. The dashboard is the surface. The engine is the moat.
How it works
Every reusable capability your business has ever shipped — onboarding steps, integrations, configurations, decisions — captured as a pattern with dependencies, preconditions, and verification. The operator strings them into the next action automatically. New pattern shipped lifts every future onboarding, not just one client.
“We’re deep in the vertical. We capture all the data. We are the data.”
Block follows the money. Orion follows operations. Every order, every menu change, every staff PIN, every printer event, every delivery webhook becomes signal. Not just what sold — why. The world model gets sharper every day because the signal is operational, not just financial.
The intelligence layer holds the context middle management used to relay. You make decisions about your domain without waiting to be told what to do. The copilot answers “what’s next on Chan Nara” in one second, any project, any vertical. CFO agent surfaces financials per-restaurant. Pattern operator picks the next deployable building block. AI at the center; you on the edge, judgment intact.
What it looks like in the wild
5 pilot restaurants, 45 patterns, 24battle-tested. Loyalty went from “schema doesn’t exist” to “owner configures + customers redeem end-to-end” in two sessions on April 25, 2026. Shipped on the same engine that this site is selling.
Read the build logHollywood-style frame generation as an Orion vertical. Same engine, different patterns. Proves the operator pattern is genuinely cross-vertical.
See the cockpit viewOne engine. Many verticals. Each new pattern shipped lifts every future onboarding across every vertical.
“What does your company understand that is genuinely hard to understand? And is that understanding getting deeper every day?”
— Jack Dorsey · Block · March 2026
Orion is the system that makes the answer to that question yes.
Most companies are using AI for tasks. A few are using it to change how they work together. Orion is for the second group — vertical-SaaS operators building intelligence into the structure of the company itself, not bolting it onto the side.